Welcome guys to our second installment of gnom-gnom approved foods, taking a deep dive into the store-bought keto cereal brands available today. An honest chat about quality, ingredients and flavor!
Store-Bought Keto Cereal
Reviewing Magic Spoon & Cereal School!
I ordered some Magic Spoon cereal to try a few months back (after you guys highly recommended it over on instagram!). I enjoyed it quite a bit, and I’ve since received a free box from them (used to whip up some keto ‘Rice Krispie’ treats!).
But I was still curious about Cereal School, so they were kind enough to send over a few bags to sample. And I gotta say, despite Magic Spoon being the instagram favorite, this one didn’t disappoint. So read on to get the full deets!
Full disclosure (because you guys have asked): We’re not reviewing a third ‘keto’ cereal out there, Catalina Crunch, due to their inaccurate (and slightly deceiving marketing) marketing practices. In short, they market their cereal as ‘grain free’ even though it contains soluble corn fiber (don’t buy their ‘excuses’, if it comes from corn its a grain…!)*. Additionally, they offered to pay the blog to redirect traffic to them from our cinnamon toast crunch recipe, without even asking if we’ve tried the product (FYI we don’t engage is this type of marketing practices, ever).
*As many of you long-time readers know, I definitely ascribe to the keto diet being a metabolic state and not a list of foods… but I still expect brands to be transparent about their ingredients, so we can make informed personal choices about what we choose to consume.
If you guys tried Cereal School when it first launched last fall, this is actually a very different cereal from the original version (with vastly different ingredients).
In fact, as you can see from the picture above, the new Cereal School formula is now very similar to Magic Spoon with the exception of two ingredients: using high-oleic sunflower oil* instead of coconut oil (not a fan of this choice tbh) and using only monk fruit as their sweetener.
*As you know, most seed oils are discouraged from the keto (and paleo) diets as they’re highly processed and can cause inflammation in some peeps. And while its not the end of the world (there are much worse ingredients out there!), I prefer to stick to avocado, coconut and olive oils.
My final rating? Cereal School gets a 6/10:
- Points for texture (I loved how airy and crisp it is!)
- It’s super low carb (1g total is nuts!)
- Their natural flavors actually smell quite nice. Now, I say smell because the taste itself isn’t that strong given their choice of sweetener (so you essentially get most ‘the taste’ from the smell, if that makes sense).
- This also means that IMO you need to sweeten the milk, as it ultimately it lacks flavor
- And I’m not over the moon about the choice of using high-oleic sunflower oil.
There’s a reason Magic Spoon has become the golden child of store-bought keto cereals. It’s properly crisp, has absolutely no aftertaste, and the ingredients are ace (I love that they use allulose as their sweetener!).
My final rating? Magic Spoon gets a 8/10:
- It gets points for great texture, as its nice and crisp (not as airy as Cereal School, but this isn’t necessarily a bad thing).
- The cereal does get slightly stuck in your teeth though, but Cereal School does the same thing. I’m guessing its the milk powders.
- Has absolutely no aftertaste (!!). Using allulose is such a great choice, as the sweetness is clean and mimics sugar perfectly. I also like that the cereal isn’t overly sweet, so they seem to have taken into account keto adapted palates (you can always add a touch more allulose to the milk if need be!).
- It’s carb count is also pretty low too (3g net a serving!)
- The flavors are pretty good, with frosted and fruity appearing to be the universal favorites (and I agree).
- Cocoa and cinnamon are missed opportunities IMO, as they lack flavor. I also think this comes from the fact that these cereals don’t ‘stain the milk’, so I generally just add a dash of cinnamon (or cocoa) to some almond milk when indulging in these flavors. It makes a huge difference, trust me!
My Final Thoughts
They’re both good choices but, given the ingredients and sweetness profile, I will continue to purchase Magic Spoon for the occasional treat.
And so I am happy to welcome them to our list of gnom-gnom approved brands!
Still, I do think its important to say that in no way do I plan to have a daily bowl of cereal… like I did as a kid in the 90s! As for me, doing a ketogenic diet is also about eating as unprocessed as possible.
Still, its a fun treat to have around (particularly for those ultra lazy weekends!).
Note: This post is not sponsored, but we are an affiliate (so be sure to use the code GNOMGNOM to get your free shipping!).